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Crossing the Chasm
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List Price:
$17.95
Special Price:
$12.21
Your Savings: $ 5.74 ( 32% )
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Availability: Usually ships in 24 hours
Manufacturer: Collins Business
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9780060517120
ISBN: 0060517123
Label: Collins Business
Manufacturer: Collins Business
Number Of Items: 1
Number Of Pages: 256
Publication Date: 2002-08
Publisher: Collins Business
Release Date: 2002-08-20
Studio: Collins Business
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Editorial Reviews:
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Spotlight customer reviews:
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Customer Rating:
Summary: Worth reading
Comment: Nutshell review - A good concept, insight, idea and explained well. As is often the case though, it could have been written in far fewer pages (but where's the margin in that?).
Customer Rating:
Summary: Surprisingly Real
Comment: It is amazing how this book describes, through real examples, they key role that the marketing plays in the massive adoption of a technology. Although most of the ideas should be known by most of the technological marketing people, this book must be a reference for newcomers.
Customer Rating:
Summary: Crossing the Chasm
Comment: I've bought copies of Crossing the Chasm for two customers and one associate. I guess that means I'm impressed.
Few books, IMHO, can have a profound "life altering" effect on a business. E-Myth Revisited was one. This is another. It provides a very well thought out and persuasive strategy for transitioning a high-tech product from a geek market into the mainstream.
A must read if you have a highly advanced product and are struggling to get traction in the market place.
Customer Rating:
Summary: How companies "grow up"
Comment: Having already read the sequel, Inside the Tornado, I wondered whether this book had essentially been summarized in that one. While the basic premise of the technology adoption lifecycle is common to both books, this book, as the name implies, gives much more focus and detail to the stage of "crossing the chasm". This translates to the time between the first few big sales (from innovators) and the point where there are steady (and growing) sales (from pragmatists). This is a particularly troubling time for most companies because what worked on those first few will FAIL on the next customers, because they are more risk-averse. This book does a fantastic job of not only explaining what needs to be done, but WHY as well.
Customer Rating:
Summary: Much ado about nothing
Comment: "Crossing the Chasm" is essentially about crossing a 'chasm' in the Technology Adoption Lifecycle.
There is, however, a major flaw with this idea. The Technology Adoption Lifecycle is a normal distribution and there are no chasms in normal distributions -- it is against the very definition of normal distributions.
Notwithstanding, I do think the author was before his time. If you graph the phenomenon he is talking about, it seems very similar to the Gartner Hype Cycle, and how to get you and your product through the Trough of Disillusionment.
Even Rogers in the fifth edition of his book, Diffusion of Innovations, denies the chasm suggestion.
If you are interested in technology adoption, give this one a miss.
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