Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)

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Binding: Hardcover Dewey Decimal Number: 658.8 EAN: 9780073080154 ISBN: 0073080152 Label: McGraw-Hill/Irwin Manufacturer: McGraw-Hill/Irwin Number Of Items: 1 Number Of Pages: 733 Publication Date: 2005-03-28 Publisher: McGraw-Hill/Irwin Studio: McGraw-Hill/Irwin
Accessories Marketing Warfare Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move
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Editorial Reviews: Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Spotlight customer reviews: Customer Rating: Summary: Better than described Comment: I received the order well within the time stated. The book was advertised as like new, but it has never been used and was still in the plastic. The only problem I had was not being notified when the order was shipped, but the company quickly responded to my email letting me know when the book was shipped and how it was shipped. I would purchase from this vendor again should I have the need to. Customer Rating: Summary: BUYER BEWARE!!!! Comment: I bought this book for a marketing class that I had to cancel and retake at a later semester. So I threw it in the closet and didn't look at it. Mistake number 1. Now that I have this class and my first session is tomorrow night, I looked over the book to notice that it has "Fisher College of Business The Ohio State University" on the front. So I thought, thats kinda cool to that a college can get their name on it. Little did I realize that the book is custom printed. It's missing 6 chapters. Yes. You heard that correctly. SIX CHAPTERS! And now I'm kind a SOLed for tomorrow night. I have emailed the seller and I will repost here if they will help me out. SO moral of the story, beware of what you buy!!!!!!! Customer Rating: Summary: Awesome Buy Comment: Product is exaclty what I needed and at a great price. Very impressed with quality and overall appearence of this item. Customer Rating: Summary: Outstanding Service Comment: the book was sent to me on prompt, along with the notes, which is helpful..thanks! Customer Rating: Summary: missing info Comment: Required textbook for a class I am taking. There was no indication I could find that this is the International version and what was actually required for the course is the domestic version. So far, I haven't noticed any differences in text. More Reviews