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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
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List Price:
$15.00
Special Price:
$10.20
Your Savings: $ 4.80 ( 32% )
Subject To Change Without Notice
Availability: In stock soon. Order now to get in line. First come, first served.
Manufacturer: Mariner Books
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9780395906255
ISBN: 0395906253
Label: Mariner Books
Manufacturer: Mariner Books
Number Of Items: 1
Number Of Pages: 400
Publication Date: 1998-10-21
Publisher: Mariner Books
Studio: Mariner Books
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Editorial Reviews:
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.
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Spotlight customer reviews:
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Customer Rating: 
Summary: Wonderful book
Comment: I had just started my own business and heard about this book on Dave Ramsey's show. I bought the book and found that it had a lot of great ideas about how to reach new customers and ways to keep existing ones.
I highly recommend this book for anyone starting a small business.
Customer Rating:
Summary: Worth the Investment
Comment: This is an outstanding book and what I consider a must-have for every small business owner.
Customer Rating:
Summary: Jay: A Man in the Know
Comment: This book is the how-to in marketing. It has something for EVERYONE!
Thanks Jay!
Ja-Naé
Wild Women Entrepreneurs President/Founder
Customer Rating:
Summary: Guerrilla Marketing/Levinson
Comment: Although I bought this book for a gift and did not read it myself, I received it promptly and in excellent shape. Thanks!
Customer Rating:
Summary: If you're a small business owner...
Comment: If you're a small business owner, you need this book. Real life examples of how to market your company,make it more professional, and to make yourself feel more established in your field. Along with "Guerrilla Marketing for Consultants", written in 2005, you will get into the proper mindset for self-promotion. Be brutally honest, put in some brainstorming hours and commit yourself to succeed. I will refer to both these books yearly to refresh my marketing campaign. (Written in 1998, so Internet and email marketing methods are not discussed in relevant terms).
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