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The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing
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List Price:
$15.00
Special Price:
$10.20
Your Savings: $ 4.80 ( 32% )
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Availability: Usually ships in 24 hours
Manufacturer: Berkley Trade
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 346.73048
EAN: 9780425194096
ISBN: 0425194094
Label: Berkley Trade
Manufacturer: Berkley Trade
Number Of Items: 1
Number Of Pages: 336
Publication Date: 2004-08-03
Publisher: Berkley Trade
Release Date: 2004-08-03
Studio: Berkley Trade
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Editorial Reviews:
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Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner.
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
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Spotlight customer reviews:
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Customer Rating:
Summary: Excellent Coverage of the Subject Matter
Comment: This is a wonderful book. For starters, it's well written, nicely organized, and easy to read. Just as important, it's targeted to entrepreneurs and does a great job of focusing on the issues that relate to starting and growing a new business venture -- rather than simply covering the technicalities of patent drafting, for example.
Perhaps the most valuable contribution this book can make for most entrepreneurs, especially those involved in technology-based ventures, is that it provides a strong foundation for conversations with an attorney. At the end of the day, most of us rely on the expert counsel of a patent attorney (or corporate attorney specializing in licensing transactions, for example). Being prepared to ask the right questions, present the relevant information, etc. is invaluable. It is also cost-effective. Beyond the simple fact that you'll learn a lot by reading this book, if you're using (paying for) patent counsel in any US city this book will pay for itself in about 10 minutes or less.
Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
Customer Rating: 
Summary: Common knowledge stuff
Comment: I was hoping to learn some really helpful information about licensing, but I was disappointed finding that the writer only scratched the surface. I learned more in a 15 minute conversation with an attorney.
Customer Rating:
Summary: Comprehensive and Fun
Comment: This book provided a very enjoyable read, as well as comprehensive information that every inventor and entrepreneur would find useful. It answered my questions about the law, and allowed me to really understand how IP law applies to small business, artists, inventors, etc. The tone of the book is very entertaining, and to the point, which makes for a good read.
This book is not a patent cookbook, but rather an excellent reference that allows its readers to really understand the big picture of intellectual property, and how it affects them.
Customer Rating:
Summary: Not of much use
Comment: There was very little useful information in the book about the details of obtaining patents or trademarks - a lot of legal definitions and the like but few nuts and bolts for anyone looking to apply for them.
Customer Rating:
Summary: My View of The Entrepreneur's Guide to Patents, Copyrights,Trademarks, Trade Sectrets, & Licensing
Comment: Attorney Jill Gilbert has given us a well written, well researched, highly informative, and easily understandable book on patents, copyrights, trademarks, etc. There is something for everyone, be it businessman, artist, musician, or entrepreneur.
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