Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)

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Binding: Paperback Dewey Decimal Number: 658.8 EAN: 9780452265196 ISBN: 0452265193 Label: Plume Manufacturer: Plume Number Of Items: 1 Number Of Pages: 272 Publication Date: 1990-11-01 Publisher: Plume Studio: Plume
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Editorial Reviews: Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
Spotlight customer reviews: Customer Rating: Summary: Direct Information about the Weapons not the Lifestyle Comment: This is a good book for people who doesn't want to know about the whole Guerrilla Marketing theory, but only the weapons it uses. Besides, it is not up to date in some of the weapons. I would rather to recommend "Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers" or "Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness" all from the same autor. Customer Rating: Summary: Recommended reading for small business owners Comment: Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series. Customer Rating: Summary: Completely outdated Comment: When I bought this book, I didn't realize it was published in 1990, so there is nada regarding the internet. If you have even a modicum of knowledge regarding marketing, it's a complete waste of time. This is for someone with zero or little marketing background. Absolutely elementary information. Customer Rating: Summary: You don't need this book! Comment: I have lost my 3 hours to read it. Don't loose yours! There is nothing interesting in this book and very easy concept Customer Rating: Summary: Guerrilla Marketing Weapons Comment: Anyone who wants to be successful should have this. Others should not. More Reviews