How to Make Millions with Your Ideas: An Entrepreneur's Guide

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Binding: Paperback Dewey Decimal Number: 658.421 EAN: 9780452273160 ISBN: 0452273161 Label: Plume Manufacturer: Plume Number Of Items: 1 Number Of Pages: 272 Publication Date: 1996-01-01 Publisher: Plume Studio: Plume
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Editorial Reviews:
Spotlight customer reviews: Customer Rating: Summary: Outdated Comment: Unfortunately I was quite disappointed by this book as its suggestions center largely on outdated methods such as infomercial marketing and other brick-and-mortar concepts. There is very little information on utilizing eCommerce/the Web for making your mark. This is a shame as eCommerce is often a great way to get things started on your way to riches. If you are looking to learn about more traditional means of starting a business (read: offline), this book does have some good ideas but nothing you've not heard or read before if you have read any business or marketing books from the past ten years. I'm surprised this book has received the number of endorsements and accolades it has and I wonder now if those were largely obtained by reciprocal deals with other authors rather than actual merit. Customer Rating: Summary: Dan Kennedy is one smart guy Comment: I've been following Dan for two years now and devour his stuff. This book is practical, bottom-line oriented, pure no B.S. through and through. I loved it! Customer Rating: Summary: Good but should be updated to this decade business models. Comment: Good book but focuses too much on direct marketing and the technology section should be updated. Customer Rating: Summary: Dan Kennedy's ideas still work Comment: Some people may make the mistake that since Dan Kennedy wrote this book several years ago that the information is dated. Actually the principals are timeless. 6 months ago I created a direct mail campaign to raise money for the Purdue Women's Air Race Team. I followed his exact instructions on page 119 and raised more than enough money needed for the team. Not only did what he say still work, we had people writing in notes saying to leave their names on our mailing list because they loved getting the mail. I have used Dan's advice for over 15 years. Of all the books he's written, this is my #1 favorite. It has been highlighted, dog-eared, and referred to time and time again. Customer Rating: Summary: Creative marketing steroids Comment: If you run a business, would like to run a business, or are doing anything related to selling a product to someone, you should buy this book. It's got hundreds of inspirational gems inside it, and you can apply thier creative solutions to your problems. More Reviews