SEO: Search Engine Optimization Bible

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Binding: Paperback Dewey Decimal Number: 658.872 EAN: 9780470175002 ISBN: 0470175001 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 408 Publication Date: 2007-12-17 Publisher: Wiley Studio: Wiley
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Editorial Reviews: This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
Spotlight customer reviews: Customer Rating: Summary: GOOD SEO BOOK Comment: This book it's fantastic, it talks about very simple things that a person can forget sometimes. Customer Rating: Summary: A good book but i expected more Comment: a really good book with some good information.but i expected more in this one.but overall it was good. Customer Rating: Summary: Just the Basics Comment: The book had a lot of information but it's mainly the basics.So i can't say it was great.I expected more. Customer Rating: Summary: This book is good but the topic doesn't warrant nearly this many pages Comment: But I did read it cover to cover. It's well written, properly edited (rare these days), and entertaining to read. It does contain some waffle, which means stuff that might be off topic. However, that could probably be resolved by a shorter page count. Search Engine Optimization is really not a complicated topic. Customer Rating: Summary: Lots of words and poorly organized Comment: The essence of this book could have been covered in less than 50 pages. Lots of fluff and poorly organized with topics covered in multiple places. Best practices for organic search and PPC were intermingled so those focused on organic search had to pull it apart. Would have been helpful to have an SEO punch list/summary to follow for building a site or product category. Did have some useful links to SEO tools but the interviews with industry guru's were worthless. Ultimately, the four page checklist we received from our SEO consultant was much more helpful than this entire book. More Reviews