Gravitational Marketing: The Science of Attracting Customers

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Binding: Hardcover Dewey Decimal Number: 658.82 EAN: 9780470226476 ISBN: 0470226471 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 272 Publication Date: 2008-03-03 Publisher: Wiley Studio: Wiley
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Editorial Reviews: If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
Spotlight customer reviews: Customer Rating: Summary: Save your money and go for more ethical plans Comment: Let me start by saying that this book does have a few good ideas in it. In fact, implementing one or two of their clever plans might be well worth the cost of the book. So why do I rate it so low? First, many of the other reviewers have hit the nail on the head when they say that this book is primarily material repackaged and not so well disguised from other books...many other books. If you're a savvy consumer, you already know most of what they have to say. Second, but perhaps more importantly, most of their concepts revolve around shady-to-unethical tactics at worst, and unsavory intentions at best. Today's consumer is smarter than ever and is looking to do business with ethical types. If you trick people into opening your direct mail piece or lure them in with big promises and then fail to deliver, they'll flee! Some of their suggestions break the Cardinal Sin: they waste people's time. Here's free marketing advice: NEVER waste a potential customer's time. And whatever you do, don't make them feel foolish for believing in you for one second. I won't tell you not to buy it, but I can say that I won't be keeping my copy. Customer Rating: Summary: Must-have addition to the libraries of entrepreneurs and sales reps. Full of practical applications and examples Comment: Gravitational marketing is as step-by-step marketing primer that a business owner or sales rep can use to create a pull-marketing system for their businesses that is both easy and a lot of fun to read. As noted in an earlier review, a lot of the and concepts in this book are not new and students of Dan Kennedy and Jay Abraham will recognize them. In my opinion, this is a strength of the book because the "renaming old concepts" is in and of itself an excellent example of putting a new spin on an old idea in order to successfully promote and sell it. As Earl Nightingale says in the Strangest Secret, "If you want to succeed, look at what everyone else is doing and do it differently." However, it is good to remember that proven concepts presented in a new format will have the reader thinking of new and unique ways of implementing proven strategies. What is particularly enjoyable about the book is the conversational tone and the loads of examples of how the authors implemented these strategies for themselves and their clients. You will find dozens of samples that are good reference points for creating your own marketing materials. They cover the creation and implementation of a marketing system that can benefit any business (or non-profit). Will everything they recommend work? Not likely but remember that your business is better off having dozens of strategies that work occasionally than one that works most of the time because, as things change, that one thing may fail and you are very vulnerable. Follow the program recommended in this book and your business will be supported and growing on multiple pillars If you add this book to your library, and you should, you will find yourself referring to it repeatedly to stimulate your marketing system. Customer Rating: Summary: A different spin on marketing Comment: I enjoyed the book immensely - it was almost one of those books you can't wait to pick up and read some more. That is excellent for a 'marketing' book. I am now re-writing my marketing plan and will be measuring the results of every campaign. Yes, I'd recommend the book to anyone in business, or in the marketing or promotional field. I am looking forward to owning a business that is enjoyable, simple and prosperous!!!! Customer Rating: Summary: Believe so you can see Comment: I am using the techniques listed in this book to work my business in the most efficient way possible. This book has aligned me with working with my inner guidance to attract the clients that are a perfect match for me and what I am offering. Thank you. Customer Rating: Summary: The End Of Cold Calling...? Comment: Overall a easy read with good ideas and useful strategies that any sales rookie should be able to implement. The primary strategy detailed is based on foregoing cold-calling, door-busting tactics of 'pushing' prospects to you and using expert building status to 'pull-in' prospects eager to do business with you. Good strategy, and worthy of testing for any business operation. Another very good look at this strategy is in a book written by my long-time pal Eldrige Elsom. It's called "The Obvious Expert" How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! Check it out, you'll like it... Until the next time, may all your failures be lessons learned and your successes runaway hits! Edward Thorpe http://www.LazyDudePublishing.com More Reviews