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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

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List Price:
$16.95
Special Price:
$11.53
Your Savings: $ 5.42 ( 32% )
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Manufacturer: Wiley
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Average Customer Rating:     

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Binding: Paperback Dewey Decimal Number: 380 EAN: 9780470281901 ISBN: 0470281901 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 256 Publication Date: 2008-05-02 Publisher: Wiley Studio: Wiley
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Editorial Reviews:
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Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.
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Spotlight customer reviews:
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Customer Rating:      Summary: Great advice for independent consultants! Comment: This book has great practical advice and great prompts for soul-searching. It's the most helpful book I've read to-date on preparing to market yourself.
Customer Rating:      Summary: Excellent road map on which to build your business or practice. Comment: This book is a bit different from many sales and referral strategy books in that it guides you through a thorough analysis of your business goals and objectives. I can't say that there are any earth-shattering concepts presented in the book but let's face it, good businesses are built on a solid foundation of the basics. It's only after the basics are mastered that advanced strategies are best applied.
Most entrepreneurs and service professionals will find the early chapter on defining your ideal client quite refreshing. It's a great way to start or redefine your business. After all, if you are going to spend a good chunk of your life helping clients, it makes a lot of sense to work with people that you like!
What I particularly like are the exercises that accompany each chapter. The book jacket refers to the book as a road map for starting and growing your service business, which is an appropriate analogy. Each chapter contains strategies and tactics on which you can immediately act and provides examples of how to implement the concepts.
It's appropriate to note that entire books have been written on many of the concepts the author explains and recommends. The benefit of reading and applying the author's recommendations as he describes allow you to understand the strategy, apply the tactics and then decide which is best suited for you and your business.
Once you determine which are best for your business and personality, you can then decide if you would like to learn more from other sources.
If you are looking for a strategic road map on which to start or build your business, this book will be a great reference and starting point.
Customer Rating:      Summary: Good book to start with Comment: Great book to start your business with.
Puts things together like a glue.
Lots of tips, ideas, advices. The information in the book will save you a lot of time and money.
I'd especially recommend it for artists.
Customer Rating:      Summary: An invaluable step-by-step guide! Comment: This book ranks as a MUST-READ for anyone who wants to maximize their potential. Michael provides a step-by-step process that simplifies the daunting task of marketing your business (no matter what field you're in) and even get in touch with yourself during the process. The key to making Michael's process work has **everything** to do with the free, downloadable workbook that accompanies Book Yourself Solid. Everyone with a career--not just entrepreneurs--owes it to themselves to experience the Book Yourself Solid way. I cannot recommend it highly enough!
Customer Rating:      Summary: Awesome Read!! Comment: Michael, well done mate!
I teach business owners and entrepreneurs a system that attracts more clients than they can handle, allows them to break free of the daily grind and turbo-charge their profits.
I read at least 1 business book every week and your "Book Yourself Solid" book was an awesome read. No fluff, cut through the crap and delivered great content that works in the real world.
This book is in my all time top 10!!!
Aaron Parsons - The Business Commandos
http://www.TheBusinessCommandos.com
http://www.TheBusinessCommandos.com/blog
http://www.BusinessGrowthGuru.com
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