Customer Rating: 
Summary: Best services marketing book around
Comment: It's difficult to market a service - you're marketing the invisible. It's even more difficult to find a services-specific book on marketing. Anthony Putman cuts right to the bone with his ideas, approach and presentation. This is the best marketing book I have ever read. And, I have bought dozens to give to my friends in the service industries.
Customer Rating:
Summary: Solid advice
Comment: As someone who coaches independent professionals on how to find new clients, I especially like the advice in this book on targeting. If you don't have a target you spread yourself too thin. There is much to be gained from this book. -- Henry DeVries, founder, New Client Marketing Institute
Customer Rating:
Summary: Highly recommended
Comment: I read lots of business start-up books since I help people start successful businesses for a living. Finding a book written by someone who has something new to say is rare. This is a book which is not just a recycle of someone else's work.Most books are written for product-based businesses so the 4 p's of marketing are applicable, but service businesses are really different. You can't taste, touch, or otherwise inspect a service before you buy.
Putman's chapter on pricing justifies the price of this book by itself. The book is also helpful in dealing with price objections, a critical part of any business. While it's pricing component is not new, the method provides a great baseline for your business.
I particularly liked the method by which Putman helps entrepreneurs creates benefit statements. People don't buy based on a feature list.
Customer Rating:
Summary: If you are a Professional / Small Business: seek no more
Comment: Simple, straithforward and to the point (hitting the mark). Good advice that does not just sound good, but is being presented in a very practical hands-on way. Very well written, very practical to implement (take your own step-by-step actions). A definite good buy and destined to become a classic.
Customer Rating:
Summary: One of the best, if not THE best books on marketing services
Comment: Of all the books I've read on "Marketing Your Services" this has to be the best. The reason is that Putman gives the most comprehensive, in-depth and holistic view of marketing I've ever seen in print. He looks at marketing your services not as a chore you need to get through but as a fun and challenging activity to improve the success of your business. Everything is covered here, from finding your niche to taking care of clients. The style is fun and informal and includes many stories and real life examples. This is a "must have" book if you want to attract new clients.
