|
The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work
|
List Price:
$19.95
Special Price:
$13.57
Your Savings: $ 6.38 ( 32% )
Subject To Change Without Notice
Availability: Usually ships in 24 hours
Manufacturer: Wiley
|
Average Customer Rating:  
|
|
Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780471718703
ISBN: 047171870X
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 320
Publication Date: 2005-06-17
Publisher: Wiley
Studio: Wiley
|
|
|
|
|
|
Editorial Reviews:
|
Effective, affordable, low-risk online marketing techniques for small business owners
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.
|
|
|
Spotlight customer reviews:
|
Customer Rating:
Summary: Small Business Electronic Marketing Goodies
Comment: I found this book amazingly helpful if not a bit simplistic. Nevertheless, some of the best ideas are taught in a simplistic manner and this book does not disappoint. Anyone engaged in marketing his or her business on the web will find a great deal of useful information in this title.
Tom Antion takes you from the basics to more advanced concepts and practical application of internet marketing as you advance through the text. The book is loaded with tidbits of information about a broad spectrum of internet marketing topics. He covers the most important areas in great depth and other, less critical, areas only topically. I particularly liked the level of detail provided on how to select an industrial strength shopping cart and web host provider. Believe me, it's quite thorough; the best I've ever seen in fact.
He goes on to discuss in reasonable detail the "Mechanics of Website Sales", electronic publishing, and product development. He also did an outstanding job covering gateway websites, Search Engine Optimization (SEO) - including text link frequency and title & meta tag creation, optimized content, and how to leverage sub-store sites. I felt like a SEO heavyweight after reading that section!
His writing style is interesting and the book is filled with many useful links but some of them no longer work. Still, even non-working links give you a starting point to search for more current information. Also, many of the recommendations are affiliate links for which he gets a commission. I don't object to such self-promotion so long as the author is as up front about it as Mr. Antion.
For a 294 page paperback it packs quite a wallop. I highly recommend this book if you're at all interested in promoting a website on the Internet. Five stars from me!
Customer Rating:
Summary: Electronic Marketing For Small Business
Comment: I am always purchasing and reading books on small business and entrepreneurship. Obviously, the internet offers great opportunities for entrepreneurs. However, getting started and gaining basic knowledge can be very confusing, frustrating and costly. Tom Antion's Electronic Marketing For Small Business is a great guide for learning how to get a profitable internet business started. The book is full of extremely useful information from software products to additional training resources that one can acquire without spending a fortune. Also, I found the book to be fun and very entertaining something you don't find very often in business and technical books.
Customer Rating: 
Summary: Worth keeping on your reference shelf
Comment: In these days of internet marketing, it is imperative for any small business, even a traditional bricks and mortar store, to have a website or some sort of electronic presence. This book goes through the process, step by step, of doing just that.
Some parts of setting up a business website, especially with new software, can be done by the average individual, with a bit of training. The more technical parts need to be left to people who know what they are doing. A major sin is to have a vital part of your website not work at all, or look like it was done by someone who has never done this before, just to save money.
What are you going to sell on this brand new website? If you don't already have a product or service, consider selling e-books. There is nothing to keep in stock; after you receive a person's money, all it takes is a few clicks on your computer, and the product is "shipped." How do you get people to visit your website? The author talks about things like affiliate marketing, joint ventures with other websites, free electronic newsletters or magazines, among many other things. He also talks about how to make sure that when a person does a search for "widgets," for instance, that your site is at, or near, the top of the list.
The author includes the addresses for many, many websites that show the things mentioned in this book. He also includes many examples from his own internet marketing campaign, so that anyone can see how he did it.
This book may seem overwhelming; take a deep breath, and go one step at a time. For anyone selling on the internet, this book is not just worth reading. It's worth keeping on your reference shelf, and making notes in, and marking pages with Post-It Notes. It's worth the money.
Customer Rating:
Summary: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work
Comment: The Ultimate Electronic Marketing for Small Business is the non-techies' guide to marketing on the internet. This book takes the reader through the basics of getting his or her own domain, finding someone to design a website, and creating dazzling website copy that will not only draw customers to their website but also encourages potential customers to spend money. Among the most emphasized topics are the benefits of viral marketing methods such email lists, newsletters, and free ebooks.
The Ultimate Electronic Marketing for Small Business takes a bit different approach from other internet marketing books. Most books of this type assume that the small business entrepreneur will be creating their business themselves from building the website through all aspects of promotions and sales. This book, however, illustrates that you can find individuals with specialized skills such as website design and ghostwriting to create professional results without spending a fortune. Moreover, in handing over these tasks, the entrepreneur can spend more time on activities that actually draw in more money. I personally like the hands on aspect of website design and writing but I respect that not everyone enjoys these tasks. Therefore, I believe that the hints in this book could be beneficial to those individuals.
Customer Rating:
Summary: fundamentally sound book
Comment: Ok - This book is not full of the most advanced strategies out their.
But they are the basics you must know if you want to survive
on the internet. You know I built a multi-million dollar online
business off the principles inside this book. When I played sports
my coach always said get back to the fundamentals. This book is a
fundamentally sound book. I've known Tom for a few years now.
He's a great guy and has a huge heart. You never can go wrong
with him. My clients that have worked with him love him to death
because of the success they achieved with his guidance.
I'd go grab this book now and not waste another sec longer.
Matt Bacak
Author of The Ultimate Lead Generation Plan
and Secrets of the Internet Millionaire Mind
|
|
|
|
|
|
|
|
