Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

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Binding: Hardcover Dewey Decimal Number: 658.8 EAN: 9780471783930 ISBN: 0471783935 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 288 Publication Date: 2006-04-28 Publisher: Wiley Studio: Wiley
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Editorial Reviews: Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.
Spotlight customer reviews: Customer Rating: Summary: An invaluable step-by-step guide! Comment: This book ranks as a MUST-READ for anyone who wants to maximize their potential. Michael provides a step-by-step process that simplifies the daunting task of marketing your business (no matter what field you're in) and even get in touch with yourself during the process. The key to making Michael's process work has **everything** to do with the free, downloadable workbook that accompanies Book Yourself Solid. Everyone with a career--not just entrepreneurs--owes it to themselves to experience the Book Yourself Solid way. I cannot recommend it highly enough! Customer Rating: Summary: Awesome Read!! Comment: Michael, well done mate! I teach business owners and entrepreneurs a system that attracts more clients than they can handle, allows them to break free of the daily grind and turbo-charge their profits. I read at least 1 business book every week and your "Book Yourself Solid" book was an awesome read. No fluff, cut through the crap and delivered great content that works in the real world. This book is in my all time top 10!!! Aaron Parsons - The Business Commandos http://www.TheBusinessCommandos.com http://www.TheBusinessCommandos.com/blog http://www.BusinessGrowthGuru.com Customer Rating: Summary: Much more than the title implies. Comment: I purchased Book Yourself Solid because I was interested in expanding my therapy practice. But when I got to the part where the author asked what I would say if someone asked what I did I realized that this is much more about who I am and what inspires me than about selling generic counseling. Instead of saying that I'm a therapist who works with individuals and couples, I'm telling people that "I help couples rekindle the magic of their relationships." And "I help victims of violence feel safe again - and it happens very quickly." This book is tightly written, every chapter is short, concise and builds on the last. As I read I did the exercises and by the time I had finished reading I was already marketing myself in a new way and it didn't feel like marketing. In fact, I had a different sense of myself and my work because my work more reflects who I am. Whatever you are doing, or starting, or thinking about starting, if it's a one on one service business, get this book. I supervise beginning therapists and I'm recommending this to all my supervisees. (And no, they can't borrow my copy.) Customer Rating: Summary: When you are tired of thinking small Michael is the guy to call! Comment: After 25 years of Sales & Marketing experience I have read hundreds of books and if I could only keep one this would be it. If you don't get a 1000 fold return on your investment immediately you didn't read the book or you should think about another career. Stop reading and buy this book now! Customer Rating: Summary: Favorite Marketing Book So Far Comment: I have read a lot of marketing books and this is the best so far. It combines so much valuable information in one book. I wish I read this one first and skipped many others. More Reviews