Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.

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Binding: Hardcover Dewey Decimal Number: 004 EAN: 9780596529963 Format: Illustrated ISBN: 0596529961 Label: O'Reilly Media, Inc. Manufacturer: O'Reilly Media, Inc. Number Of Items: 1 Number Of Pages: 266 Publication Date: 2008-04-17 Publisher: O'Reilly Media, Inc. Studio: O'Reilly Media, Inc.
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Editorial Reviews: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform yourbusiness by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
Spotlight customer reviews: Customer Rating: Summary: Good blend of business, marketing and technology savvy Comment: Amy Shuen has done a wonderful job with this book. Its ability to blend the business, marketing and technology conversation around Web 2.0 philosophies into a cohesive discussion makes this book worth the read. While I was slightly disappointed that the book didn't spend much time on internal uses for these strategies (which could easily have been added as a seventh chapter), the focus on the value to changing a business was well researched and valuable. In particular, spending time understanding the various value propositions around Web 2.0 was excellent. From innovation models, to monetization strategies and harnessing the long tail of a potential market, the revenue potential is clearly explored. One comment that I read from another reader (http://infosysblogs.com/web2/2008/09/thumbs_down_for_web_20_a_strat.html) was that he felt that the language was contrived and not engaging enough. I couldn't disagree more. The book was articulate and readable, especially given the fact that the book covered so many of the dry topics that are often ignored for the sake of hype generating content. Customer Rating: Summary: A useful work... Comment: A friend of mine really likes this book, so I got it. And, it's probably to most useful summary of the new ecommerce and Web 2.0 at work. More than other descriptive works, this has substance. Well anchored in with successful examples. Customer Rating: Summary: The book title says it all Comment: I'm not sure what I originally expected from this book, but I believe it was a valuable read. It is more like a text book than a touchy-feelie hug fest of the wonders of Web 2.0 - great, concrete ideas, but at times a little dry. Once I adjusted to the format, I found the overview to be thorough and well organized - telling a compelling story in a somewhat academic way - chock full of case studies accompanied by charts, tables, flow charts and figures that supplement the key points. Overall, very useful and I believe the systematic approach has a lot of value, but it is definitely better suited for left-brain readers. Marc Crudele innerEcho - Atlanta, GA Customer Rating: Summary: Clear, thought provoking, business altering! Comment: Written in an engaging easy to read style; then you pour some coffee and the implications start to hit you. "If this, then..." and "Hey, we could make money ...". My favorite is "That's how they use the stuff I do! Wow!" Information is presented with an idea, how it has been applied, some visual clarification, and then more meat on the concepts. Chapters have questions at the end and more notes at the end of the book. "Bravo!" for the end notes, moving them elsewhere kept the chapters powerfully concise and still provide more detail where you need it. Pages of bibliography help as well. The author doesn't preach the new order but simply explains advantages of Web 2.0. Her explinations provide new ways to look at an established business, guidance for entrepreneurial spirits just building their next big thing, and even business collateral ideas that would support non-web brick and mortars. My perceptions have been expanded and I'm seeing strong business advantage from applied technicals. If you're a geek who hasn't felt your work contributes to a larger whole, give this a read! You'll see the past clearer and glimpse the short-term future. Customer Rating: Summary: Fantastic book to be read again and again Comment: While most people who have worked in the internet space are familiar with these concepts, especially for entrepreneurs, reading this book and thinking through all the end of chapter questions is extremely helpful. All startups can revisit these questions again and again. I think despite the fact that this book sits squarely in the time of web 2.0, it will remain useful and relevant even when web 2.0 seems 'old-school.' The questions at the end of each chapter are so, so great. More Reviews