Marketing Ethics (Foundations of Business Ethics)

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Binding: Paperback Dewey Decimal Number: 174.9381 EAN: 9780631214236 ISBN: 0631214232 Label: Wiley-Blackwell Manufacturer: Wiley-Blackwell Number Of Items: 1 Number Of Pages: 272 Publication Date: 2008-03-07 Publisher: Wiley-Blackwell Studio: Wiley-Blackwell
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Editorial Reviews: Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
Spotlight customer reviews: Customer Rating: Summary: Got in my hand on time Comment: The book was shipped to me on the exactly date but in a very late afternoon, but there was no problem with it except it came in the oversize box without any absorber, so the book has a bit crumple at the rim due to the shipment. Next time it would be great if you ship it with the appropriate box size or with some absorber. More Reviews