Binding: Hardcover Dewey Decimal Number: 658.11 EAN: 9780801964541 ISBN: 0801964547 Label: Chilton Book Co Manufacturer: Chilton Book Co Number Of Items: 1 Number Of Pages: 419 Publication Date: 1977-03 Publisher: Chilton Book Co Studio: Chilton Book Co
Customer Rating: Summary: We're talking gold here for pennies on the dollar. Comment: Even if this book was selling for retail, I'd still suggest heading out and buying a copy as soon as possible. It's THE book that can lead a potential entrepreneur from a vague feeling of "I need to start a business" to actually overseeing a successful venture. There are no theoretical Harvard Business School theories here. These techniques work, and are explained in a way that anyone with an average intelligence can understand. Further, it encourages excitement, and stimulates motivation so that dreamers can bring their ideas to light.
I can't recommend this book enough. I'd give it seven stars if I could. Customer Rating: Summary: Probably the World's Most Valuable & Enduring Business Book (Top 10). Comment: I stumbled across this book shortly after starting my 3rd company (1991). This baby is chock-full of truly interesting, readable prose.
Invaluable references.
"Real Life" examples of entrepreneur's in the trenches.
VC's at the bargaining table.
Lessons such as "The Okie Mechanic", "Establish Your Mini-Incomes", "The 40-Inch Hardboiled Egg" and others are as applicable today as they were back in '77. Replace "manufacturing plant" with "web development team" and you'll never know the difference.
Richard White and his band of 17+ consultants, VC's and company founders (primarily Silicon Valley but the stories are from all over the map) made this book happen. How Chilton got hold of it, and why they have not wrapped a complete business program around it is beyond me.
At times, you cannot find this book anywhere on the used market. Ocassionally booksellers show a few dozen copies. Either way, get yourself a copy, and pick up 3 for your closest friends, business partners and your kids.
You won't regret it.
I've used this as a sound guide in consulting to hundreds of clients. it never ceases to bring forth some associative wisdom and true-stories from the client... and leads the way in solving many an issue.
Oh, and for those who have loaned it out never to see it again?
Good. Get yourself another copy to give away.
I believe I'm on number 34 or 35.
Mark Alan Effinger
RichContent.com
P.S. Another winner is Mark Paul's "How To Attract More Customers in Good TImes and Bad". Highly recommended for getting clarity in your customer acquisition process and pricing models. Customer Rating: Summary: THE GRAND DADDY OF BUSINESS CREATION MANUALS Comment: 31 years later and on my second copy, this is STILL the one I keep coming back to when it's time to start up something very special. Written by someone who's been there - done that and is willing to tell all. Unlike most business books that claim so much yet deliver so little, this one comes through in spades. Want to fire up a new company --- the right way --- the first time --- and do it with others you can motivate all along the way? If so, then look no further. Definately aging well. Customer Rating: Summary: Holds up very well for its age -- nothing as good on my shelf today Comment: The Entrepreneur's Manual came highly recommended, so I tracked down a copy. I'm glad I did -- it's very good. Don't judge this book by its cover. Or by the old-fashioned printing fonts and style. This book's contents hold up very well for their age. In fact, I have nothing as good on my shelf even today.
Much like Dale Carnegie's books, Richard White's book stands the test of time. Anyone starting up a new company will have plenty of advice. But good advice? That is rare. You will find good advice here. Better, on the topics it covers, than you will find anywhere else.
Customer Rating: Summary: Entrepreneur's Manual Comment: One of the best, if not THE Best, Business Start-Up book...
Rich White died some years back, he was working on the updated version of EM. The complete revision was nearing completion when he took sick. To the best of my knowledge the revision was never submitted to Chilton.
Rich was a close and dear friend, we sent many a hour *brainstorming* and sometimes *barnstorming* new ideas....
