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Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

List Price: $24.95
Special Price: $16.47
Your Savings: $ 8.48 ( 34% )
Subject To Change Without Notice
Availability: Usually ships in 24 hours
Manufacturer: Entrepreneur Press

Average Customer Rating:

Binding: Paperback
Dewey Decimal Number: 659.144
EAN: 9781599180304
ISBN: 1599180308
Label: Entrepreneur Press
Manufacturer: Entrepreneur Press
Number Of Items: 1
Number Of Pages: 304
Publication Date: 2006-11-29
Publisher: Entrepreneur Press
Studio: Entrepreneur Press

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Editorial Reviews:

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.

Learn how to:

Build an AdWords campaign from scratch
Identify keywords that entice people to click on your ads
Get the lowest bid prices on your keywords
Defeat click fraud and other scams
Use search engine optimization techniques
Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.

Spotlight customer reviews:

Customer Rating:

Summary: Readers Beware
Comment: When I first read this book, I was thrilled to apply what the book said. But only to find that I dump thousands of dollars to Google by having lots of clicks and no improvement on conversions. I use site-targeted which the book suggested, and I have lots of clicks but the signup for free users and the customers did not increase a bit at all. I really hope I have never seen this book at all. The book gives you a feel of thrill at the beginning, but somehow each time I review the book again my luck get worse. Other than the fact that I lost thousands of dollars, somehow my instinct tells me to stay away from this book. I suggest people read 'search marketing inc' to get a solid idea of search engine marketing concept first if you are still going to read this book.

Customer Rating:

Summary: What no affiliate programs?
Comment: Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)Dear Perry,
I really enjoyed the book, but I thought this book was about affiliate programs and how to get your website going.

I'm not a manager/merchant. I have a blog i'm struggling with to sell other business stuff.

But, overall I was able to get a lot of information that I can use.

Thanks,Perry
yvette

Customer Rating:

Summary: Hit The Nail On The Head
Comment: The Ultimate Guide to Google Adwords by Perry Marshall is exactly what the title says. Several e-commerces opt to do online marketing through Adwords but know little about how to run their campaign, thus costing them a fortune. With this book, you will learn the algorithms of Google, how Adwords works and more importantly you will learn how to save yourself frustration and money by properly running your account. Overall, you will be making one big step in the right direction in terms of your business and its overall success. Definite thumbs up!

Customer Rating:

Summary: Too Macho for my tastes
Comment: The book is full of 'I did this' and 'I did that' with little nitty gritty of 'How I did this' and 'How I did that'.

I am sure that I will extract value from the book but the testosterone charged, 'I'm the best' just gets to me.

Customer Rating:

Summary: Excellent AdWords Manual.
Comment: Perry and Bryan did a wonderful job on this volume. This is a must-have for anyone running AdWords campaigns. The book opens your eyes to many important things.

The only criticism that I have is about the continuous references to the Overture's Keyword Selector Tool which has been inaccessible for almost a year now. It seems that it is already time for the authors to edit the "Ultimate Guide to Google AdWords" to rely more on Wordtracker or a similar tool.

Overall, excellent job on the book, gentlemen. Quick and extremely informative read. Took me a transatlantic flight to read, and boy, did I find a number of hidden gems in it!

I am still giving it a 5-star rating (regardless of that Overture comment).

Thank you,

Evgenii "Geno" Prussakov
/Author of "A Practical Guide to Affiliate Marketing" & "Online Shopping Through Consumers' Eyes"/

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